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Boost engagement & retention

Loyalty program software for banks: High-impact loyalty system

Boost user retention and revenue with FirstFintech’s integrated loyalty engine: points, cashback and referrals for digital banking and wallet apps in the UAE and across the Gulf.

  • ISO 27001
  • PCI DSS
  • SOC 2
  • 180+ clients since 2010
Loyalty system
+250 points earnedCashback settledFriend joined via referral
Loyalty Program
Lead by excellence

What does the loyalty platform include?

Referral programs, reward management, real-time cashback, and integration with mobile apps, POS and SoftPOS devices. Together they boost engagement, retention and revenue across digital platforms.

Referral Program

Drive growth with referral links enabling users to invite friends or colleagues, with both parties receiving points or wallet credits seamlessly, driving organic growth through network effects.

Reward Management

Flexible rewards and automated redemption. Full control of reward points for merchants and cardholders with customization, personalized offers, tier-based schemes, and automated campaign management.

Cashback Solution

Support cashback promotions and real-time settlements. Instant bank settlement and redemption tracking, ensuring seamless rewards patterns within the loyalty ecosystem.

Integration with Any Device

Connect loyalty features across mobile, web tasks, POS devices, kiosks, and tailor platforms, ensuring end-to-end reach and integrated loyalty grant mechanisms across all channels.

Mobile App Integration

Seamlessly integrate the loyalty engine with mobile wallets and digital banking interfaces, showing point history, push notifications, and app-related bonuses within the app.

POS Integration

Enable real-time reward calculations and redemption directly at physical POS or SoftPOS devices. Offline redemption, point earning, instant feedback, and loyalty offer prompts to boost engagement.

Our approach to loyalty

How does the loyalty engine increase retention?

We design loyalty ecosystems that prioritize user engagement, seamless integrations, and tangible value for businesses, ensuring long-term customer retention.

  • Our Loyalty MissionTo empower businesses with innovative loyalty solutions that enhance customer engagement, drive retention, and deliver measurable value.
  • Our Loyalty VisionRedefining customer loyalty with integrated, scalable, and omni-channel programs. Unified rewards across engagement and retention.
Our loyalty principles

What makes a loyalty program work?

  • User-Centric DesignOur loyalty programs are built with intuitive interfaces and seamless experiences to maximize user engagement and satisfaction.
  • Scalable IntegrationWe provide flexible integrations across devices and platforms, ensuring loyalty campaigns scale effortlessly with your business needs.
  • Data-Driven ResultsLeverage real-time analytics and insights to optimize loyalty campaigns, track performance, and achieve measurable business outcomes.
Team collaboration
Rewards engine

Points, cashback and referrals in real time

Every eligible transaction earns instantly — at the POS, online and in-app.

Launch a loyalty program
Performance

Engagement you can measure

Track redemption, retention and revenue from one dashboard.

See the analytics
Wink rewards

Start earning today

Download the Wink app and sign up for free to start collecting rewards on your very first transaction.

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  • Teams in 7 countries